My team and I overhauled our website. Before, if you came to our site and did not know what we do, you would not be able to figure it out. Hopefully, this is no longer the case.
The process of clarifying our company's message has inspired me to ask a new set of questions when I communicate.
What do I want from what I am communicating?
Am I using the fewest words possible?
Is it clear what I want from what I am communicating?
If you are going to say something, say it with clarity.