Based in Canton, GA, Scott Reyes is the CEO & Co-Founder of Envoy FM, a husband, a father of four young men, and an avid learner.

What software is for.

When I started working on my business idea seven years ago, I saw an opportunity to make a better version of software for a hyper-niche industry. What was out there was bloated and complicated. As a result, people were spending most of their time in front of it. That product was FM Dashboard.

The way I see it, software should free people to do what people do best: create things and solve problems. When you spend your entire day interacting with software, you don’t have time for these things.

Somewhere along the line in my career I came across the term: Exception-Based Management. It’s a system where you set up a process and automate as much as you can. Then you can spend your time on work that matters.

The first of these is important work. I define important work as work that makes things better or prevents bad things from happening. Writing a process, finding trends in data and using it to make positive changes, and exercizing and eating well are all important work.

The second is process exceptions. These are outliers, problems your processes were not equipped to handle. It could be that someone did not do what they were supposed to do or that a product failed to operate properly. These are generally urgent and important items which require problem solving skills. (Note: these exceptions could result in doing important work to keep them from happening again).

The better software is at automating and handling repetitive or process tasks, the more time you have for work that makes a difference. Since your software and processes are catching problems, you don’t have to waste time looking for them.

My company is launching a new software in the coming weeks. It’s for restaurants, and we are inviting beta customers who qualify. If you’re in the restaurant industry, or you know someone who is, head over to the LineCheck website and take a look.

iOS updates I am excited about, parenting, and more advice for building software.

Weekly planning and distractions.